A brand is your boat. Let’s build one that sails further.
A good brand is like a well-built boat — it needs direction, strength, and purpose to go the distance. That’s why my process starts with clarity, not just visuals. Together, we’ll define your strategy, design an identity that holds steady, and build the assets that help you cut through the noise and scale with confidence.
-
We start with a deep-dive workshop to define your brand’s positioning, audience, and vision. This is the foundation that guides every design decision.
-
We take the strategy and translate it into bold creative directions — visual concepts that bring your brand story to life.
-
This is where your brand identity takes shape: logo, color, type, and design system. Everything originates here and gets built to scale.
-
Your brand is launched with confidence. We deliver your playbook, launch assets, and a clear roadmap to roll it out.
-
Brands don’t stand still. I provide ongoing support, updates, or check-ins to keep your brand sharp as you grow.
The Compass
Brand Strategy: Defining Your Mission & Charting Your Course
The thinking before the visuals. Strategy makes your story connect, your values come through, and gives your brand the backbone to scale.
Purpose, Vision, Mission
Brand Personality & Tone of Voice
Target Audience
Competitor Analysis
Positioning
Narrative & Messaging
Naming Development
The Anchor
Visual Identity: Turning Vision Into a Brand that Stands Firm
This is where your brand takes shape. A strong identity holds you steady in the storm — distinctive, consistent, and built to last.
Brand Identity & Logo Design
Typography
Colour Palettes
Art Direction for imagery & illustration
Iconography & Graphic Elements
Application Examples
Toolkits
The Sail
Brand Assets: Equipping Your Brand To Show Up Everywhere
Assets are how your brand moves through the world. They catch the wind and carry your message across every touchpoint.
Packaging Design & Refresh
Stationery & Printed Collateral
Social Kits & Templates
Presentations & Pitch Decks
Retail Sell Sheets / Product Lists
Marketing & Retail Collateral
Merchandise Design
Animation & Motion Design
The Haven
Website Design: Building Your Brand’s Home on the Web
Your website is the ride that takes you forward. Smooth, balanced, and built to perform — it carries your brand across the digital ocean.
Website UX/UI Design
Responsive Development
Custom Landing Pages
E-commerce Setup
Integration with Tools & Platforms
SEO-friendly Structure
Ongoing Website Support
