Rethread

Second Hand Uniform Brand | Brisbane, AU

About the Business

Rethread is redefining how Australian families buy and sell school uniforms—making it easier, smarter, and more sustainable.

Rethread is a movement built by parents, for parents — making second-hand school uniforms simple, accessible, and community-powered.

Services

  • Research & Strategy

  • Full Cohesive Logo Suite

  • Brand Identity Design (incl. Patterns, Iconography, Social Templates)

  • Responsive E-Commerce Website Design

An outdoor advertisement billboard on a dark striped wall, promoting turning old uniforms into cash. Next to the billboard, there is a parking meter, a traffic cone, and some small bushes.
A collection of line icons representing various items such as coins, shield, speech bubble, clothing, recycling, delivery truck, people, backpack, shoes, socks, pants, shirt, jacket, tie, swimsuit, hat, t-shirt, eye glasses, and sweater, arranged in a grid with some icons repeated over a light and a dark background.
color palette of rethread
typography styles of rethread
Two hands holding a business card with a blue sleeve with a circular cutout, revealing the card inside, which reads 'Support Specialist' and has a phone number.

“Our vision for Rethread was turned into a brand that totally exceeded our expectations – sleek, honest, and unique in Australia. Communication was very good and her skills are great. We couldn’t be happier with the final result!”

Joel Male, Owner of Rethread

Black and white portrait of a smiling man with glasses, wearing a collared shirt, with a plain background.