Problem

Harta, a Eastern-European wellness brand producing unpasteurized, farm-fresh beverages, struggled to express its authentic philosophy through design. Despite having high-quality products and a strong mission–to help people reconnect with nature and themselves–their visual identity lacked cohesion, emotional depth, and market appeal.

Competing in a space crowded with generic “healthy” brands, Harta needed an identity that stood out while staying true to its roots: minimal, honest, and connected to tradition. The challenge was to craft a brand that could look premium enough for modern audiences while preserving its local soul and organic authenticity.