Harta

Healthy Beverage Brand | Chisinau, MD

Problem

Harta, a Eastern-European wellness brand producing unpasteurized, farm-fresh beverages, struggled to express its authentic philosophy through design. Despite having high-quality products and a strong mission–to help people reconnect with nature and themselves–their visual identity lacked cohesion, emotional depth, and market appeal.

Competing in a space crowded with generic “healthy” brands, Harta needed an identity that stood out while staying true to its roots: minimal, honest, and connected to tradition. The challenge was to craft a brand that could look premium enough for modern audiences while preserving its local soul and organic authenticity.

Solution

  • Research & Strategy

  • Full Cohesive Logo Suite

  • Brand Identity Design (incl. Patterns, Iconography, Social Templates)

  • Packaging Design

A lush green golf course with a sand trap in the foreground, trees in the background, and a clear sky.
Green label of plant-based juice bottle with illustrations of fruits and vegetables, and text in Romanian and English about ingredients, nutrition, and product information.
Green label with white outline of a bottle containing a vegetable and herb juice, with text indicating ingredients and nutritional information.

No compromises.
Just fruit and vegetables.

Glass packaging, natural tones, and refined typography work together to reflect transparency and care.

A person with curly hair wearing a white shirt, brown pants, and beige slippers is placing a green box labeled 'HARTARE' on a doormat in front of a door. The box has a handwritten label with a date and a signature.
A hand reaching to pick up a bottle of orange juice in a refrigerated display with other juice bottles.
Architectural blueprint of a building with a grid overlay.
A woman sitting on the floor of a kitchen, holding lemon halves over her eyes, smiling, wearing a green T-shirt and black athletic pants, a lemon on the floor next to her.
Coat rack with four bags, a beige coat, and a denim jacket, with a bicycle's saddle and wheel visible at the bottom of the image.
Color palette chart with five color swatches labeled Harta Green, Black Olive, Grey Olive, Eggshell, and White, each with corresponding RGB, CMYK, HEX values, and color samples.
Eye-level view of a chain-link fence with a health-themed word search poster attached, surrounded by yellow flowering plants in an outdoor setting against a blue sky.
A green baseball cap with the letters 'DC' embroidered in white on the front, resting among green leaves.
A scattered collection of business cards for Gina Rogote, a founder, featuring green, black, white, and gray backgrounds, with contact information and logos.
A person holding a smartphone displaying an Instagram profile titled 'Harta_activate_yourself' with a green and white profile picture, outdoors on a patterned bench with greenery in the background.
Person using a laptop on a couch, browsing a website for fruit beverages and products.